Archive for the ‘Search Engine Optimisation’ Category

Search Engine Optimisation – OliverGoldsmith, Dita, SALT Luxury Eyewear

Saturday, November 21st, 2009

I make posts on this blog for a variety of reasons, sometimes just to have a rant about something that has bugged me, or to report on the progress of Liverpool Football Club and the Monaco Branch of the Supporters Club, however on other occasions I make a post regarding a friends business or my business in order to get Search Engine Ranking Position (SERP) for various keywords and help market the business.

The last post I made Oliver Goldsmith, Dita and SALT Sunglasses was made after an evening in the Pub watching Ireland robbed by Thierry Henry’s double handball and the officials inability to spot said handballs and the earlier off-side!

I had watched the game with Anthony Reid who is the owner of SeeQual SARL, a newly formed Monaco Company which has the European Distribution Rights for the Oliver Goldsmith, Dita and SALT Luxury eyewear brands. SeeQual have just launched their new website and he was asking for some advice on how to get a good SERP.

Having promised to have a look at his site and being unable to sleep for cursing the French, I sat at the PC for a couple of hours and came up with a number of very fundamental changes to the site which should increase the organic SERP. I also decided to make a post to this blog to illustrate how a first page Google Ranking could be achieved fairly easily.

Sure enough within an hour or so the post appeared on the first page of Google.co.uk and Google.fr for the following search phrases:

salt. eyewear european distributor

salt eyewear european distributor

european distributor of salt eyewear

oliver goldsmith eyewear european distribution

Oliver Goldsmith Sunglasses European Distributor

dita eyewear european distributor

Satisfied and tired enough to forget the French I sent Anthony an email illustrating what I had done and went to bed.

The following day I spoke to Anthony and after an initial technical problem with the hosting company he got the same results as I did for Google Searches and understood better that it is a necessary part of web site creation to make sure that the site is optimised for the correct keyword phrases.

That evening I was closing down for the day and decided to google search for some other keywords and see if there had been any changes overnight. I was astounded to find that there was no reference to this blog post in either Yahoo or Google and to date there still is not.

If anyone has any ideas what has caused this please let me know, I don’t think the post broke any of Google’s guidelines and the other posts are still referenced, perhaps it is linked with the technical problems with the hosting which put the site down for a good part of Thursday.

I will keep you posted if I anything else occurs!

Reblog this post [with Zemanta]